The pitch is an executive’s first impression of you. He must decide whether he likes your story, likes you (very important!), and sees infinite possibilities to become rich. All within two minutes! Rotcop’s sure-fire tips on pitching will show you how to gently grab the executive by the throat and not let go until he agrees to read your script.

Ken Rotcop is an award-winning writer for the TV movie For Us, the Living: The Story of Medgar Evers, and is the author of the best-selling book The Perfect Pitch. He was recently featured on the Oprah Winfrey Show and STARZ' Entertainment Tonight Show.